Chloe Ashby

Chloe joined us in early 2024 as our content manager. Having earned a first-class degree in digital marketing and spending more than six years in public relations, she’s well-placed to shape informative content, editorial policy and heartfelt stories that help inform our clients and connect them with the care they need. Having worked across a multitude of different industries before care, Chloe’s passion lies in the meaningfulness of her work - from creating content that guides clients through their care journey to helping Caregivers find a rewarding new role. At Unique, Chloe finds fulfilment in our supportive culture and the heart-warming stories from both clients and carers that highlight the impact of our services. Chloe holds a first-class Bachelor's degree in Digital Marketing from University College Birmingham. Before joining Unique Senior Care, she spent over six years working in public relations, including roles at WPR Agency and her own PR consultancy, building experience across content strategy, brand storytelling and media relations. She brings this background to shaping the editorial voice and content strategy behind Unique Senior Care's care advice, client stories and news.

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Registered manager, Nicola Culkeen, sat in front of a podcast microphone. with the text 'is home care safe? common worries about care'

Is Home Care Safe? Common Worries About Arranging Care

Is home care safe, and how can you feel confident about inviting someone into a loved one’s home? In this episode, we explore common worries about arranging care, from DBS checks and carer training to home cameras, costs and funding. We also discuss what happens if a loved one doesn’t get along with their carer, how to check a care provider’s reputation and why talking openly about your concerns can help you make a more informed decision.

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Head of live-in care, Sophie Ledbrooke, sat in front of a podcast microphone. with the text 'What's it really like having live-in care?'

Live-In Care: What Is It Really Like Having Someone Move Into Your Home?

Considering live-in care can feel daunting, especially when the idea of someone moving into your home feels like such a big change. In this episode, we explore the most common worries about live-in care, including privacy, personal space, routines and family visits, and explain how clear boundaries and personalised care planning can help someone remain comfortable, independent and in control at hom

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