Lucy Owen, Director of People at Unique Senior Care
Creating a culture where colleagues feel valued and supported, and where great care can flourish.
Lucy Owen is the Director of People at Unique Senior Care and has over 20 years’ experience in the care sector. She leads Recruitment, Talent Management, Learning and Development, Retention, and HR - making sure our people practices reflect our values and support the way we deliver care. Her focus is on creating a positive, inclusive workplace where every colleague feels valued and proud of the difference they make each day.
Lucy joined Unique Senior Care in April 2023, bringing experience from senior roles including Head of Recruitment at The Good Care Group, Prestige Nursing & Care, and Talent Acquisition Director at A Wilderness Way. She has also worked as a consultant for Blue Ribbon Health and Wellbeing, supporting recruitment and HR improvement projects.
She holds a bachelor’s degree and is passionate about helping people build rewarding careers in care. She believes that strong recruitment and thoughtful training have a direct impact on the quality and consistency of care families experience.
Expertise and training
20+ years care sector experience
People leadership and culture development.
Recruitment and talent acquisition.
Learning and development strategy.
Employee engagement and retention.
HR and policy alignment.
Training and qualifications
Bachelor's Degree in Business Studies
Ongoing professional development in HR leadership and care managent
How Lucy supports colleagues and clients
Lucy plays a central role in shaping Unique Senior Care’s internal culture. She sets the tone for how colleagues work together and ensures that every People initiative aligns with our values of compassion, respect, and consistency.
She leads the design of recruitment and onboarding processes, making sure every new colleague receives a warm welcome and the right start. Lucy also champions Caregiver wellbeing throughout their journey with us, from early training and mentorship to ongoing support and recognition. Her work includes developing leadership pathways, guiding performance and development reviews, and supporting succession planning across teams.
Lucy has also played a key role in Unique Senior Care being named Princess Royal Training Award winners three times - twice for our approach to leadership and development, and once for our Live‑in Caregiver Induction. Her leadership in shaping culture, training, and wellbeing has helped create an environment where people feel valued and stay - recognition that reflects the quality of our people and the care we provide.
Lucy also oversees diversity and inclusion initiatives, ensuring that everyone feels safe, respected, and able to contribute fully. She works closely with external organisations, including Skills for Care, to align learning and development with national standards and share best practice across the care sector. By connecting wellbeing, training, and culture, she helps create an environment where colleagues can thrive and clients receive the best possible care.
In Lucy's words..
My insights on recruitment and culture
"I’ve always believed that people are at the heart of great care.
A strong people strategy goes beyond recruitment and retention; it involves really listening to colleagues and understanding what helps them do their best work. I focus on making sure every Caregiver feels supported and appreciated, from their first day of onboarding through to ongoing development and recognition.
When colleagues feel confident, respected, and part of something meaningful, it naturally shows in the quality and consistency of care we provide for clients."
How I got into my role
"I’ve always been drawn to work that puts people at the centre of everything. Early in my career, I realised that by supporting and developing colleagues, I could make a real difference to the quality of care clients receive.
Over time, that passion for helping others grow led me into recruitment and leadership roles, where I’ve been able to shape how teams are built and supported. That journey is what brought me to my role today as Director of People at Unique Senior Care - where creating the right culture is key to delivering excellent care."
More from Lucy
If you’d like to discuss how Lucy and the People team support colleagues across Unique Senior Care, you can:
Connect on LinkedIn
Book a call
Read Lucy's articles
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Lucy is an experienced professional with over 20 years of experience in the care sector. Currently appointed as the Director of People at Unique Senior Care, she is responsible for shaping and overseeing Recruitment, Talent Management, Leaning and Development, Retention and Human Resource strategies. Lucy is accountable for aligning People policies with our strategic business objectives and ensuring a positive and inclusive workplace culture.
Lucy has a bachelor’s degree and has held various significant roles, including Talent Acquisition Director at A Wilderness Way, Head of Recruitment at Prestige Nursing & Care, and The Good Care Group. She enjoys impacting the company’s most important resource—its people—and witnessing the positive differences made for clients and colleagues daily.